By Chris Jeng, Founder of European Gateway
Coaching is about transformation, not just feedback. Now, in the AI-driven world of B2B sales, it’s leaders who are using data to unlock rep performance at scale. Chris Jeng from European Gateway explains how sales managers can use AI tools like Gong, Salesloft, and Wingman to transform raw call data into actionable coaching insights. This is not about guesswork — it is about measurement, visibility and accountability.”
Gong: Post-Call Coaching Intelligence
Gong is famous for its profound conversation analytics. It transcribes calls, can flag moments such as an objection or a competitor mention, and utilises AI to surface coaching opportunities. Sales managers can track which reps talk too much, skip crucial questions, or fail to follow up. Gong also benchmarks the performance of reps against top performers, making it super clear where your team members could use some support. California-based Chris Jeng says, ‘Gong offers leaders the visibility to coach with clarity and context.
Salesloft: Multichannel Coaching Insights
Salesloft merges cadence management with conversational intelligence. It provides real-time feedback about email, call and messaging cadence for coaching. Managers can analyse the rep’s performance throughout the entire sales process, not just the call. It is particularly effective for coaching reps on tone, when to reach out, and post-touch follow-up strategy, making it a powerful enabler to drive the quality of outreach as well as overall sales execution.
Wingman – A Real-Time Coaching and Training Platform on Calls
Wingman is differentiated by real-time coaching on live calls. Wingman, unlike a dating app or friend survey, organises the mess of charm, logic and pressure that persuades people to spend money in a neat, externally viewable dashboard. This live support enables reps to course-correct in real-time. For managers, post-call summaries and metrics tracking from Wingman are great to catch long-term themes that you can coach your team on. As Chris Jeng explains, ‘Real-time coaching like this is a major win for reps levelling up while they’re in the act of selling.’
The ROI for AI-Powered Sales Team Coaching
Gong, Salesloft and Wingman all have something different to offer—Gong — deep post-call analysis, Salesloft — multichannel coaching, Wingman — real-time guidance. Together or separately, they make A.I. a coaching engine. Sales leaders who utilise these tools tend to experience higher ramp times, a higher close rate, and greater overall consistency. As Chris Jeng, European Gateway, points out, ‘When coaching takes its lead from data, we begin to see predictable progress – and success becomes scalable’.
